All Your Meals

All Your Meals is a meal delivery service that delivers ready made meals straight to your door.

PROJECT TYPE
Side Project
PROJECT DURATION
2 weeks
MY ROLE
Product & Visual Design

Redesigning the platform to increase customer conversions

Overview

As a loyal customer of this platform, I’ve always felt that the UX and UI of their platform could be improved. When I first subscribed to their service, I felt the interface was quite clunky, full of irrelevant interactions, and that overall the UX could be vastly improved.

Taking this on as a personal side project, I redesigned their platform to improve the overall customer experience.

Image from All Your Meal's current website. There is a lot happening in this interface that could be stripped away.

Design Approach

For my redesign, I focused exclusively on the Meal Subscription flow which I first used to order meals from the platform. As shown above, one of the weaknesses I identified was that the interface was far too clunky and high in cognitive load. I also noted that the platform didn't meet accessibility standards.

I therefore applied a minimalistic redesign where I removed unnecessary visual elements and user interactions. The result was a more streamlined design that allowed the user to more easily focus on the task at hand.

As this was not a redesign commissioned by All Your Meals, I did not use any research data to inform my design decisions. Instead, I based my redesign off of competitor research, general design best practices, and a customer’s perspective of what I’d like to see improved.