Improving the Event Creation Flow for Shopify Merchants
Before Shopify merchants were able to host live events on their online store, they needed to create their event first. This was handled by our Create Event flow. Earlier iterations of this flow were clunky, had large amounts of unhelpful text, and high rates of user drop-off.
After conducting quantitative testing to identify weaknesses in the previous flow, I was able to build the newer iteration, shown below, which provided a more streamlined experience.
Redesigning the Control Room
Our earlier iterations of Shop Studio Live required that merchants install a third party app before they could stream online. This was communicated to merchants during the standard event flow. User testing showed that this was a major drop-off point for many new users due to how technical this step was.
The primary roadblock was that users were instructed to download and learn a third party app on their mobile device before they could proceed. We learned that many users gave up in frustration.
For our solution, we eventually moved away from requiring users to download a third party app, and simplified the experience overall. Users now only needed to scan a QR code and validate it with a pin before they could begin streaming.
Expanded Product Descriptions for Shoppers
We created Shop Studio Live to be used by merchants to connect with their customers, so naturally we wanted to create a great experience for the latter too.
Initially, shoppers could browse through a list of products on the Shop Studio Live app, but had to navigate away from the livestream to a separate product page to view more information about a specific item.
To keep more shoppers engaged with the livestream, I created an expanded product description for shoppers. Customers could now see the different sizes, colours, and other variants of an item, all while allowing them to remain engaged with the merchant.
Download Livestream Videos
When a merchant completes a livestream, they have access to a report that details the livestream’s performance in terms of engagement and conversions. Merchants eventually told us that they’d like the option to download their livestream videos. I therefore designed this function into the report as shown.
Our customers then asked us if they could repurpose their past livestream videos on their online store. My product team liked the idea and I began designing wireframes for how this might look like. Sadly, this was one of the features we couldn’t build as the decision to cease operations came shortly thereafter.